Offered at both USF’s San Francisco Downtown and Orange County campuses, the Sport Management Master’s program is a leading graduate program educating future sport management professionals for 30 years.
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Legacy. Location. Leadership Educating industry professionals since 1991, USF has established itself as one of the leading Sport Management Master's programs in the world. Our locations in San Francisco and Orange County give you broad access to opportunity, and our long track record gives you an inside advantage. Join USF and take the fast track to the career you’ve always wanted: - Earn a master’s degree in 23 months with classes one evening a week
- Get hands-on training from industry-experienced faculty and guest speakers
- Over 1,000 hours of internship experience with teams, universities, and agencies all over the world
- Tap a network of 2,500 alumni who are leaders in the industry — and mentors to you
Start your Sport Management application today by clicking here .
Master's in Sport Management
- Hybrid
USF’s Sport Management Master’s program serves the needs and schedules of today’s busy students. The curriculum consists of 36 units and classes meet one evening per week from 6:00 p.m. to 10:00 p.m., allowing students to complete their master’s degree in just 23 months. REQUIRED COURSES (30 UNITS) - SM 601 - Managing Sport in Dynamic Env
- SM 602 - Leader/Critical Thinking in SM
- SM 603 - Sport Law
- SM 604 - Sport Economics & Finance
- SM 605 - Quantitative Analysis in Sport
- SM 606 - Strat Mgmt/Human Resources in Sport
- SM 607 - Accounting/Budgeting in Sport
- SM 608 - Internship in Sport Mgmt
- SM 610 - Business Dvlpt/Sales in Sport
- SM 612 - Sport Marketing
ELECTIVE COURSES (6 UNITS) - SM 614 - Master’s Project
- SM 630 - Global Sport Management Immersion Week in South Africa
- SM 631 - Entrepreneurial Brand Building
- SM 632 - Sponsorship Activation
- SM 633 - Social Media in Sports
- SM 634 - Strategic Communications
- SM 635 - Sport, Society, and Culture
- SM 636 - Marketing a Professional Team
- SM 637 - Event Management & Marketing
| Kassidy Kozai (Student | Class of 2016, ) |
The Sport Management program has opened my mind beyond anything I imagined. The most valuable lesson I have learned, and practice, is the power of networking. By utilizing skills and tools provided by professors, I embrace every opportunity with confidence and strong business insight--and have made invaluable connections.
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| Darrell Stewart (Student | Class of 2016, ) |
After living in Brazil for several years I started the graduate program in Southern California. Midway through the first year I was offered a full-time job in San Francisco. Because the same curriculum is offered in both locations, I was able to transfer without trouble. It's great to have such a strong support system to accommodate students at both campuses!
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| Maurita Toler (Student | Class of 2016, ) |
I moved across the country from Boston to join USF's program in Southern California. The initial nervousness and feeling of being far away from home quickly disappeared as faculty, staff and awesome classmates became my second family. Countless opportunities to network and gain industry experience has made it all worthwhile.
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| Name | Title | Employer | Class |
| Brian Hampton |
Director of Football Administration |
San Francisco 49ers |
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| Jennifer Hansen |
Director, Social Responsibility |
Major League Soccer |
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| Peter Aiello |
Account Director |
Lagardere Plus |
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| Jason Green |
Vice President, Ticket Sales & Service |
Los Angeles Clippers |
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| Jesse Hooper |
Director, Studio Partnerships |
Electronic Arts (EA) |
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| Tara August |
Vice President, Talent Relations & Special Projects |
Turner Sports |
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| Clara Ho |
Director of Baseball Personnel |
San Francisco Giants |
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| Will Exline |
Partner Manager, Sports Partnerships |
Twitter |
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| Nathan Bautista |
Senior Manager, Stadium Operations |
Los Angeles Angels of Anaheim |
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| Darren Feeney |
Manager, Public Relations & Communication |
San Diego Padres |
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| Chris Lee |
Vice President, Sponsorships |
US Bank |
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| DeSha Runnels |
Senior Manager, Audio & Integrated Sales |
AT&T Entertainment Group |
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| Doug Carnahan |
Vice President, Corporate Sponsorships |
Chicago Bears |
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| Casey Leppanen |
Director of Marketing |
San Jose Sharks |
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| Tina Marie Sturdivant |
Senior Manager, Experiential Marketing |
Bleacher Report |
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| Rocky Harris |
Chief Executive Officer |
USA Triathlon |
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| Chris Stolte |
Senior Manager, Production |
FOX Sports |
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| Donna Lupton |
Director, Partnership Services |
Los Angeles Chargers |
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| Cassie Zebisch |
Director, Communications |
AEG |
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| Tim Rice |
Senior Associate Athletic Director |
San Diego State University |
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| Shana Daum |
Vice President of Public Affairs |
San Francisco Giants |
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| Greg Ivry |
Senior Director, Business Development |
Draft Kings |
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| Sara Gotfredson |
Vice President, West Coast Multimedia Sales |
ESPN |
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| Hosei Maruyama |
Director, Facility Operations |
St. Louis Cardinals |
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| Dustin Rocke |
Vice President |
Pac-12 Networks |
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| Joe Mulford |
Senior Associate Athletic Director |
University of California, Berkeley |
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| Matt Andrus |
Controller |
Oakland Raiders |
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Daniel Rascher / Professor and Director of Academic Programs, Sport Management Program
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