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Catawba College’s Sport Management program will prepare you for a career in the sport industry. It teaches behind the scenes skills necessary to support professional sport organizations, sport marketing agencies, youth athletics, and intercollegiate athletic departments. Our goal is to make you job ready.
OUR LOCATION
If you are interested in pursuing a career in the sport industry, then there is no better place than the greater Charlotte market for experiential learning opportunities, internships, and entry-level positions. Catawba College is uniquely positioned in the epicenter of North Carolina’s sports industry with access to Charlotte (Carolina Panthers, Charlotte Hornets, Knights, Checkers, NASCAR, the ACC, Charlotte FC, Cannon Ballers, UNC-Charlotte, Davidson College, NJCAA, Big South Conference and CIAA), Winston-Salem (Learfield, Dash, Wake Forest University, and High Point University) and Greensboro (Grasshoppers, UNC-Greensboro, Greensboro Coliseum and NBA D-League). Catawba offers countless opportunities for you to build your resume and acquire skills as soon as you arrive.
SERVICE LEARNING
In addition to experiential learning courses like Apprenticeship, Practicum, and Internship, students are required to engage in Experiential Learning Opportunities (ELO’s) throughout their four years in the program. A few of the ELO’s have included working the ACC Football Championship, NCAA March Madness, NBA All Star Game, Joe Gibbs Fan Fest, Big South Conference Basketball Media Day, NCAA DIII Soccer National Championship, and Rowan County Special Olympics.
ALUMNI IN THE SPORT INDUSTRY
Catawba Sport Management graduates work in the front offices of the NFL, MLS, MiLB with professional sport teams such as the Carolina Panthers, Kannapolis Cannon Ballers, Real Salt Lake, Durham Bulls, and Fayetteville Woodpeckers. They can also be found in leadership roles across intercollegiate athletics including the NJCAA, ACC, Davidson College, Notre Dame, Virginia Tech University, High Point University, and Charlotte 49ers Athletics.
Master of Sport Management (MSPM) Degree
- Campus
MASTER OF SPORT MANAGEMENT
Catawba College provides an innovative curriculum that combines comprehensive business skills with an in-depth understanding of the sport industry. Our face-to-face program is positioned in the epicenter of North Carolina’s sports industry with access to sports teams and organizations in Charlotte, Winston-Salem, and Greensboro.
OUR MODEL
Catawba’s Master of Sport Management is a residential day program, meaning our classes are hosted in person and on-campus. Our model provides flexibility as we provide two seated classes each semester which allows students’ schedule to conclude Monday-Thursday.
FIELD EXPERIENCES
Once a month on Fridays, our students visit with our education partners to gain knowledge from industry leaders while building their personal network. In the past year our students have visited the US National Whitewater Center, Charlotte Motor Speedway, Richard Childress Racing, Wake Forest Athletics, NJCAA, NASCAR Hall of Fame, Learfield, ACC Conference Office, Special Olympics of Rowan County, and Top Golf.
PRACTICUM HOURS
All graduate students are required to engage with sport properties, either paid or volunteer, for 10-15 hours a week during the fall and spring semesters. Through this strategy Catawba Sport Management has placed graduate students at the following sites: NJCAA, ACC, Richard Childress Racing, NASCAR, Davidson Athletics, Charlotte Athletics, Charlotte Knights, Dyehard Fan Supply, the Pedal Factory and Catawba Athletics.
TRAVEL
Domestic travel is built into the curriculum as students travel to a premier American sport city while enrolled in Sport Facilities & Event Management. Additionally, during year two international travel is included in Global Sports.
B.S. Degree in Sport Management
- Campus
| Jade Williams '22 |
Jade Williams, a senior sport management student, served as an intern in the summer of 2021 with USA Baseball.
Her experiences included growing the game within underrepresented demographics through the Prospect Development Pipeline. Through her internship she was also able to work alongside MLB Hall of Famer Ken Griffey Jr and ’94 NL MVP Fred McGriff.
This is Jade William’s internship story.
“My main role at USA baseball as a PDP (Prospect Development Pipeline) Operation Intern is to support the day-to-day operations of USA Baseball and Major League Baseball's Prospect Development Pipeline (PDP). The PDP is an effort by USA Baseball and the Commissioner's Office that establishes an official identification and player development pathway for amateur baseball players in the United States.
The biggest highlight of my internship is getting to working alongside of Fred McGriff, Marvin Freeman, and Ken Griffey Sr., and major and minor league scouts. My first day of work was an 18-day trip to different states. At first, I was terrified because I knew nothing about baseball and here, I am about to work with USA Baseball on the longest trip I have ever been on before. Now as we are reaching the end of the summer, I can say I am thankful for the opportunity I have had with USA Baseball, and it has definitely taught me so much. I have created great friendships with my fellow interns and made great connections with resources working in the sports industry.
The thing I love the most about working in baseball is watching the different athletes, learning more about the sport of baseball itself, and of course traveling. I worked the first ever MLB Draft Combine and some of the players that I tested were drafted in the MLB Draft. Also, the traveling is amazing. I have been to Compton, CA to the MLB Youth Academy, Vero Beach, Florida to the Jackie Robinson Training Center, in Atlanta, GA to the East Cobb Baseball Complex and more since I’ve became an intern with USA Baseball.
This experience has made me realize that I would want to work in baseball after graduation. For my love of sports, I now can say I would be grateful to work with any sport within the sport industry.”
Throughout her time at Catawba College Jade participated in ELOs with the ACC Basketball Media Day, Gibbs Cycle Charlotte, ACC Football Championship, ACC Basketball Championship, and NCAA Nationals Swimming and Diving.
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