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Location
Headquarters: C/ Pomaret 8
Barcelona, Spain

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Programs
Campus, Online

Email
cristinapales@cruyffinstitute.org



Johan Cruyff Institute provides online and on campus study programs in Sport Management, Sport Marketing, Football Business & Coaching worldwide. We educate the next generation of Leaders in Sport Management. Our international network offers students and alumni the opportunity to connect and share their passion for sports and their professional expertise with others. We also provide tailor-made courses to sport organizations and extend these services to the busines sector.

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The Johan Cruyff Institute educates athletes, sport and business professionals to become Leaders in Sport Management.

The Johan Cruyff Institute is a powerful blend of professors, staff and partners who share a passion for educating the next generation of leaders in the sport business for the benefit of all athletes, sport partners, organizations and the students themselves.
According to Johan Cruyff: “My vision on sport management is quite simple. I think people with a passion for sport are the best to lead sport organizations”.  At the Johan Cruyff Institute we know that a passion for sport also drives education and development. Our students, from elite athletes to sport and business professionals, have one common goal: to become the next generation of leaders in sport management.

The way we bring this vision into action is based on common sense, pragmatism, intuition and optimism. We believe challenges are best faced together, in a team spirit, aiming to be knowledgeable and inspiring others for the benefit of all.

More than 7.000 students all over the world have experienced our online, onsite and on campus learning programs in Sport Management, Sport Marketing, Sponsorship, Coaching and Football Business. They are the next generation of leaders ready to manage sport organizations all over the globe.

Our international presence now represents 5 Johan Cruyff Institutes (postgraduate and executive education), 3 Johan Cruyff Academies (graduate education) and 5 Johan Cruyff Colleges (vocational training).


LEARNING MODEL

Our learning programs have been designed by sport industry professionals enriched by personal experiences from faculty and students. Our programs are distinctive and tailor made for the specific needs of athletes and sports professionals. The powerful learning experience, our students go through, is boosted by our learning model which is:

- 100% Sports-oriented
- Student-centered
- Based on the principle of ‘Learning by doing‘
- Flexible, diverse and using the latest technologies
- Motivational, communicative and participative
- Adapted to each individual’s workload and availability


DEGREES

- Master in Sport Management (in Amsterdam, Barcelona and Online) - Official Master's Degree in Sport Management with the Universitat Autònoma de Barcelona (in Barcelona and Online)
- Master in Sport Marketing and Sponsorship (Online) - Master in Football Business in partnership with FC Barcelona (in Barcelona)
- Master in Football Business (in Mexico City and Lima)
- Master in Coaching (in Amsterdam)
- Postgraduate Diploma in Sport Management (in Barcelona and Online)
- Postgraduate Diploma in Sport Marketing (in Barcelona and Online)
- Postgraduate Diploma in Sponsorship (Online)
- Postgraduate Diploma in Football Business (Online)


LANGUAGE

Above mentioned study programs are offered in English, Spanish or Dutch.


FACULTY

Our programs are led by sports industry professionals combining teaching, research and professional practice. Through their experience and knowledge, the Johan Cruyff Institute has developed a broad variety of real-life cases, concepts, exercises and study materials for real career development.


ALUMNI AND NETWORKING

Johan Cruyff Institute offers students, alumni, faculty and members of our network the opportunity to connect and collaborate, to share their passion for sports and their professional expertise.

The Alumni Cruyff Institute (https://cruyffalumni.org) provides a means of interconnection that will enable the whole community not only to re-establish contact with fellow students, but also to create new links with people from the sports sector throughout the whole network who can offer new experiences and initiatives to keep growing in the profession.

The platform has been designed so you can comfortably navigate through the various areas and enjoy the offers that most interest or adapt to the needs of alumni at any given time. In the Learning Area, you will find resources that will allow you to keep up with the latest trends in the sector, participate in our webinars or access pre-recorded academic sessions, as well as many other resources.

The Alumni Cruyff Institute platform’s Networking section provides a meeting point for alumni to get in touch, share experiences, network, discuss ideas and create positive synergies for the benefit of all. Those who play in this ‘League’ will enjoy the Cruyff Alumni Club, where all Alumni members (organized by center) will have at their disposal numerous academic and leisure activities and events organized in the different countries.

In a later stage, the Alumni Cruyff Institute will offer platform members support in managing their professional development through the Career Services section (job offers and internships). There will also soon be the Cruyff Alumni Shop, an online store where you can purchase official Johan Cruyff Institute products exclusively.


More information: https://johancruyffinstitute.com
Official Master’s Degree in Sport Management (in Barcelona & Online) - Hybrid


The Johan Cruyff Institute and Universitat Autònoma de Barcelona (UAB) collaborate to jointly deliver the Official Master’s Degree in Sport Management linked to the Faculty of Economics and Business of the UAB. The Universitat Autònoma de Barcelona was ranked the best Spanish university in the 2016-17 edition of the Times Higher Education World University Rankings, occupying position 163 in the world ranking.

The Official Master’s Degree in Sport Management is a 11-month program that examines the most important aspects of management applied to sport.

The main objective of the Official Master’s Degree in Sport Management is to guide you in your development as an integrated sport management professional and train you in the use of management tools to recognize business opportunities, establish strategies, anticipate changes, optimize resources and analyze information with sound judgment.

Modality: Online in English or Spanish, On campus (Barcelona) in Spanish


  • Master in Sport Management (in Barcelona & Online) - Hybrid

    The main objective of the Master in Sport Management is to train you to use management tools to help you recognize business opportunities, develop strategies, anticipate changes, optimize resources and analyze information judiciously, without the obstacles of time or place and adapting the pace of study to your individual workload and availability.

    PROGRAM

    The Master in Sport Management Online is composed of an introductory module, mandatory modules and elective modules. The mandatory modules are divided into foundation modules (Core) and specialization modules (Advanced), linked to this specific program.

    Within the elective modules you will have to choose between foundation modules (Elective Core) and specialization modules (Elective Advanced).

    For the Master’s final project, you will have to submit a business plan which you will have been working on with the tutor throughout the academic year. The business plan presentation can be done by videoconference or in person at the Johan Cruyff Institute in Barcelona.

    Modality: Online in English or Spanish, On campus (Barcelona) in Spanish

    Master in Sport Management (in Amsterdam) - Campus

    The Master in Sport Management (10 months, 60 ECTS) of the Johan Cruyff Institute in Amsterdam is tailored for people with a passion for sport who value professional career development in the sports industry. This intensive program is delivered in English and explores the aspects of management applied in sport, where personal development of each student is key.

    Johan Cruyff was unique. As a player and a coach he was motivational, intuitive, pragmatic, optimistic, social and curious. His ‘Cruyffian’ statements and approach became well-known all over the world. The Johan Cruyff Institute in Amsterdam brings this ‘Cruyffian vision’ into action in its' study programs. We believe that challenges are best faced together, in a team spirit, aiming to be knowledgeable and inspiring others for the benefit of all.

    On completion of the program you will emerge fully prepared to access a wide variety of business opportunities that await in the international sport industry, as managing a company or organization, directing a club or sport facility, or even starting their own company.

    Modality: On campus in Amsterdam in English

    Master in Sport Marketing & Sponsorship - Online

    The main objective of the Master in Sport Marketing & Sponsorship is to guide you in your professional development as an integral sport marketing and sponsorship professional, and teach you how to use marketing tools applied to sports to recognize business opportunities, develop strategies in creative industries, anticipate changes, and optimize and analyze information resources judiciously.

    PROGRAM

    The Master in Sport Management Online is composed of an introductory module, mandatory modules and elective modules. The mandatory modules are divided into foundation modules (Core) and specialization modules (Advanced), linked to this specific program.

    The Master is finalized with the completion of a final project that involves developing the marketing and sponsorship plan of an organization. 

    Modality: Online in English or Spanish

    Master in Football Business (in Mexico & Lima) - Campus

    The Master in Football Business (9 months - 200 hours) is a unique study program in Latin America that is entirely focused on the football (soccer) industry. With over 200 graduates linked to a variety of football organizations, this program is the most important educational program in its’ sector.

    Modality: in Mexico City and Lima (Peru) in Spanish.

    Master in Coaching (in Amsterdam) - Campus

    The Master in Coaching (7 months, 280 hours) is based on Johan Cruyff’s vision where coaching is more than the use of tactical and technical knowledge. It is about managing yourself, the players & staff, the team and the environment.

    Johan Cruyff was unique. As a player and a coach he was motivational, intuitive, pragmatic, optimistic, social and curious. His ‘Cruyffian’ statements and approach became well-known all over the world. The Johan Cruyff Institute in Amsterdam brings this ‘Cruyffian vision’ into action in its' study programs. We believe that challenges are best faced together, in a team spirit, aiming to be knowledgeable and inspiring others for the benefit of all. 

    Your personal background is a base for further development and better understanding of oneself as a coach and/or manager. The principle of coaching is that you then apply this insight knowledge in counseling others.

    Modality: Three intensive study weeks in The Netherlands (in May, September & November). The program is complemented with online learning practices.

    Postgraduate Diploma in Sport Management (in Barcelona & Online) - Hybrid

    The main objective of the Postgraduate Diploma in Sport Management is to educate you to become a sport management professional and provide you with the appropriate tools to apply your knowledge in strategic, financial, sport facility and human resources management.

    PROGRAM

    The Postgraduate Diploma in Sport Management Online is composed of an introductory module, mandatory modules and elective modules. The mandatory modules are divided into foundation modules (Core) and specialization modules (Advanced), linked to this specific program.

    Within the elective modules you will have to choose 1 foundation module (Elective Core) and take the Elective Advanced.

    Modality: Online in English or Spanish,  On campus (Barcelona) in Spanish

    Postgraduate Diploma in Sport Marketing (in Barcelona & Online) - Hybrid

    The main objective of the Postgraduate Diploma in Sport Marketing is to prepare you to be a sport marketing professional and educate you in the proper use of marketing management tools, sports operations and financial management applied to sport.

    PROGRAM

    The Postgraduate Diploma in Marketing Online is composed of an introductory module, mandatory modules and elective modules. The mandatory modules are divided into foundation modules (Core) and specialization modules (Advanced), linked to this specific program.

    Within the elective modules you will have to choose 1 foundation module (Elective Core) and take the Elective Advanced.

    Modality: Online in English or Spanish, On Campus (Barcelona) in Spanish

    Postgraduate Diploma in Sponsorship - Online

    The objective of the program is to develop your skills to acquire an in depth understanding of the areas of sponsorship and patronage. It offers strategic tools and specialized know how for your role as a sponsorship professional.

    The Postgraduate Diploma in Sponsorship is designed to address strategic topics in creative industries, analyze effectively product management, and develop analytical and decision-making techniques from a global perspective.   

    PROGRAM

    The Postgraduate Diploma in Sponsorship Online is composed of an introductory module, mandatory modules and elective modules. The mandatory modules are divided into foundation modules (Core) and specialization modules (Advanced), linked to this specific program.

    Within the elective modules you will have to choose 1 foundation module (Elective Core) and take the Elective Advanced.

    Modality: Online in English or Spanish.

    Postgraduate Diploma in Football Business - Online

    The main objective of the Postgraduate Diploma in Football Business is to educate you in the proper use of management tools for organizations linked to football. You’ll develop abilities to recognize business opportunities, establish strategies, anticipate changes and optimize resources.

    PROGRAM

    The Postgraduate Diploma in Football Business Online is composed of an introductory module, mandatory modules and elective modules. The mandatory modules are divided into foundation modules (Core) and specialization modules (Advanced), linked to this specific program.

    Within the elective modules you will have to choose 1 foundation module (Elective Core) and take the Elective Advanced.

    Modality: Online in English or Spanish.

    Master in Football Business in partnership with FC Barcelona - Campus


    The Master in Football Business in partnership with FC Barcelona is the only program in football business and administration based on the management model of FC Barcelona, recognized worldwide, as well as the on great experience of the Johan Cruyff Institute in sport management education.
    The main objective of the Master in Football Business in partnership with FC Barcelona is to educate with in-depth and up-to-date knowledge and insights from the football industry. Students will analyze the core theories and relevant case studies that will help them visualize the behavior of the football business. Students will also have the opportunity to learn, interact and contribute with FC Barcelona business strategy and operations.
    Modality: On campus ( Barcelona ) in English


    Cristina Palés
    International Relations & Communication
    +34 93 4187868

    Email: cristinapales@cruyffinstitute.org

    For detailed info visit our website

    Lisette Schmidt
    Amsterdam - Master Programs in Sport Management & Coaching
    +31 20 305 33 83

    Email: nl@cruyffinstitute.org

    For detailed info visit our website

    Ozana Marginean
    Online programs in English
    +34 658 579 090

    Email: campus@cruyffinstitute.org

    For detailed info visit our website

    Renato Ricci
    Peru - Master in Football Business
    +51 1 4017789

    Email: peru@cruyffinstitute.org

    For detailed info visit our website

    Ricardo Zayas
    Mexico City - Master in Football Business
    +52 55 3185 1918

    Email: mex@cruyffinstitute.org

    For detailed info visit our website

    Roman Pascual
    Programs in Barcelona & Online programs in Spanish
    +34 682 497 103

    Email: campus@cruyffinstitute.org

    For detailed info visit our website

    Frank van Rooijen (Manager, Top Sport Amsterdam)
    Master in Sport Management - "I needed a boost of theoretical knowledge to back up my responsibilities in my job. With the growing professionalism in athlete management and a further growth in major sport events coming to our city, there are more than enough opportunities to use this knowledge! And - equally important - you expand your network, which will be very useful for the rest of my life."
     
    Edwin van der Sar (Marketing Director, Football Club AFC Ajax)
    Master in Sport Management - "I always kept my eyes open during my sport career. I wanted to know how a deal was achieved with a huge multinational as a shirt sponsor, or how the club was able to reach such large audiences by taking specific actions. The Master in Sports Management was a good fit for these off-the-field interests."
     
    Reyes Santa Olalla (Former Professional Skier, Self Employed)
    Master in Sport Management - "I started to combine my passion for skiing with other passions: Law and Sports Management. Between competitions, training and coaching, I have been carving my future for the day I’ll be hanging my skis up for good."
     
    John Sherratt (Sport Coach, Canadian University of Dubai)
    Master in Sport Management - "I chose a Master that would help me progress in my work. I wanted an academic qualification to back up my role in my new job."
     
    MemocOchoa (Goalkeeper, Mexican Selection)
    Postgraduate Diploma in Football Business - "I would like to continue in the world of football once my career as an active footballer is over. My plan is to be linked to football, either as a coach or manager. I decided to study this online degree in order to be better prepared and face my future outside the field."
     
    Craig Foster (Football Commentator & Match Analyst, Broadcaster Australia)
    Postgraduate Diploma in Football Business - "The study program was especially valuable to ensure the most up to date capabilities from a management and leadership perspective, and also to develop a greater awareness of management processes and issues facing The Game. I walked out with a tremendous toolbox of knowledge that I didn’t posses a year ago."
     
    Barbara de Loor (Former Elite Speed Skater, Self Employed)
    Master in Sport Management - "I was very excited about the dynamic and passionate way of teaching. The professors deliberately challenge you all the time. You share a passion for sport with teachers and students."
     
    Kate Gentile (Founder-Instructor, Left Field University)
    Master in Coaching - "Each session was amazing and brought something new; a new perspective, a different point of view, a personal challenge. I gained an insight into my own patterns and defense mechanisms. I think that I was aware of them before, but never had them so clearly and publicly exposed. I saw how it felt to recognize them without falling into them. This is something that I will continue to work with in my everyday life."
     
    James Rowe (UEFA A License coach & Assistant-manager, Aldershot Town FC)
    Master in Coaching - "Observing the Handball U19 women’s practice was completely out of the ordinary for me. I saw and felt for myself some of the coach’ passion for the sport, and was surprised by the competitive nature in the practice, and also being welcomed by the head coach and his assistant to exchange some first class philosophies."
     

     
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