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315 E. Wilson St.
Wingate, NC 28174

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The Master of Arts in Sport Management (MASM) program was established by the Wingate University School of Sport Sciences in 2006. This quality program is designed for students who have earned an undergraduate degree in any discipline and aspire to work in the sport industry’s public or private sector.

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Started in 2007 and located for the past five years at Wingate’s Ballantyne campus, the Master of Arts in Sport Management (MASM) program is now fully online and offers two concentrations: Sport Marketing and Athletic Administration & Compliance. Students will take eight-week courses and can complete the 32-hour, graduate-level program in as few as three semesters.

Students in the Sport Marketing track receive hands-on training with TicketReturn, one of the industry’s most popular ticketing and CRM software platforms. Those in the Athletic Administration & Compliance concentration take advantage of student-athlete advising training designed by administrators who are in the daily trenches of athletic/academic advising.

Courses are offered through Canvas, a leading learning management system in higher education. Classes are synchronous, allowing for live interaction between professors and students as well as between students. Students are also able to join classes via mobile devices.

Master of Arts in Sport Management – MASM (32 Credit Hours) - Online

Choose from two exciting specialization tracks: Sport Marketing or Athletic Administration & Compliance

Courses included in the Sport Marketing track: 

  • PR & Social Media in Sport 
  • Sport Marketing  
  • Sport Sales & Sponsorship  

Courses included in the Athletic Administration & Compliance track: 

  • NCAA Compliance & Administration
  • Fundraising & Development in College Athletics 
  • College Athlete Development & Wellness  


For detailed info visit our website
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