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3101 University Boulevard, Ste. 234 Annette Caldwell Simmons Hall
Dallas, TX 75275-0382



From the Front of the Class to the Front Office - Earn a Master’s in Sport Management from SMU. If you want a big league career in Sport Management, get off the sidelines and get over to SMU. Our one-year graduate program provides insights into challenges facing today’s sports organizations with case studies from professional teams, agencies and sponsors. Our Sport Management professors have vast industry experience and connections to facilitate internships with nationally recognized sports.

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SMU’s Master of Science in Sport Management (MSSM) program provides students the experiences and education that top sports executives find critical to career success. Developed collaboratively by the highly rated Cox School of Business and the Simmons School of Education and Human Development at SMU, the one-year program is led and taught by professionals with extensive experience in a variety of business and sport management segments.

Bloomberg Businessweek magazine ranks the Cox School of Business’ professional programs in the top forty in the nation, providing SMU’s sport management graduate program with a unique advantage over many traditional programs.

“Our graduate sport management program provides students with access to professors, professionals, and sport organizations that are leaders in the sport industry with experience in many sectors,” said Peter J. Carton, Jr., Director of the Sport Management Program and former MLB executive. “As an interdisciplinary program with the prestigious Cox School of Business here at SMU, high-level financial, management, negotiation, and analytics business courses are taken along with our sport management curriculum so that our students can develop an essential understanding of concepts and skills needed to thrive in this competitive industry.”

“Our students are taught and mentored by full-time faculty and adjunct professors that are established industry experts with very diverse experience in their specific disciplines, and they provide unique lessons and perspectives having dealt with many different organizations, clients, and personnel over their tenure,” said Carton.

Industry experts serving as current full-time faculty members include Prof. Mike Stone, former CEO of the Texas Rangers Baseball Club; Prof. Peter Carton, former MLB Office of the Commissioner executive; Prof. Susan Holland, former Area Marketing Manager for Reebok International Ltd.; Prof. Gashaw Abeza, a scholar and expert on social media issues in sport; and Prof. Derek Marr, former Mental Performance Coach at the University of Missouri. While current and past program adjuncts include AT&T’s Assistant Vice President of Corporate Sponsorships, Ryan Luckey; sports lawyer Christian Dennie, named as a Rising Star by Texas Monthly; Jeff Fink, Senior Manager, Verizon; Tim Purpura, former assistant general manager of the Texas Rangers and former general manager of the Houston Astros; Bill Glenn, former senior vice president at The Marketing Arm and current Vice President at Learfield Sports for the University of Louisville; Paul Monroe, former vice president of marketing and communications for the Dallas Mavericks; Tom Buning, former SMU senior associate athletics director; Prof. Paul Schoonover, SMU law professor with more than 30 years’ experience; Brian Rogers, Sports Event Operations Manager, U90C Management Group; and Prof. Lee Gleiser, former Assistant Vice President of Special Events and Sponsor Services at the Dallas Stars.

Set in the heart of the Southwest, SMU draws on its geographic location, the size of the local sports market and faculty members’ longstanding relationships with local and national sports industry leaders to give students the real-world skills they need to become leaders and executives.

Students have opportunities to work with professional sports teams and leagues, conference offices, sports marketing agencies, sports broadcast and digital networks, and amateur sports bodies in classroom projects, as well as internships.

SMU gives its Sport Management graduate students access to unique experiences, such as the annual National Sports Foundation Case Cup Competition, sales and consulting projects and event management with SMU’s industry partners, including ESPN College GameDay, Super Bowl XLV, the NCAA Men’s Final Four, NBA All-Star Weekend, Legends, the National Football Foundation, Learfield Sports and the College Football Playoff National Championship.The program’s ongoing guest speaker series and experiential field trips leverage the relationships of the department to connect students with some of the top professionals and organizations in the industry.

“One of the advantages of our approach is that we are one of the few programs to provide students with direct access to internships and jobs in their area of interest. Whether that interest ranges from sports marketing to entrepreneurship to collegiate sports, we have valuable connections in various areas of sport management across the state and across the country,” Carton said.

Dallas-Fort Worth is the hub of major professional sports teams such as the Dallas Cowboys, Dallas Mavericks, Texas Rangers, Dallas Stars, and FC Dallas. The DFW Metroplex boasts multiple Division I colleges, minor league franchises, and world-class facilities such as the American Airlines Center, AT&T Stadium, and Texas Motor Speedway. DFW plays host to conference headquarters for the Big 12, Conference USA, and the Southland Conference, as well as headquarters for the National Football Foundation and the College Football Playoff.

Dallas is also home to many sports sponsorship agencies with blue-chip corporate clients such as Learfield Sports, The Marketing Arm, Genesco Sports, PUBLICIS-Hawkeye, and the sports marketing arm of Lagardere Unlimited.

“I chose SMU for my MSSM degree because of the number of professional sports teams in DFW and the opportunity to learn from current and former executives in the industry. I can say that I would not be in my current position with the Texas Rangers without my MSSM degree from SMU. Night classes enabled me to work at the Rangers, and to complete my graduate degree in only one year.” Megan Cornell, MSSM, 2016.

“Due to the rigorous nature of our program, enrollment is selective to between 20 to 30 candidates each year as we strive to create a close and diverse cohort that will develop long-standing relationships for the future,” Carton said. “Upon completion we believe our students will graduate with a one-of-a-kind degree that gives them a competitive advantage in life and the ever-growing sports field.”

Bachelor of Science in Sport Management - Campus

Master of Science in Sport Management - Campus

Iris Briscoe
Program Coordinator, Sport Management Program
Dallas, TX


For detailed info visit our website

Peter Carton
Director & Professor of Practice

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