Sports Management Degrees
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Location
Headquarters: C/ Pomaret 8
Barcelona, Spain 08017

Programs
Campus, Online

Email
campus@cruyffinstitute.org



Johan Cruyff Institute provides online & on campus study programs in Sport Management, Sport Marketing, Football Business & Coaching worldwide. We educate the next generation of Leaders in Sport Management. Our international network offers students & alumni the opportunity to connect and share their passion for sports and their professional expertise with others. We also provide tailor-made courses to sport organizations and extend these services to the busines sector

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The Johan Cruyff Institute educates athletes, sport and business professionals to become Leaders in Sport Management.

 

The Johan Cruyff Institute is a powerful blend of professors, staff and partners who share a passion for educating the next generation of leaders in the sport business for the benefit of all athletes, sport partners, organizations and the students themselves.

 

According to Johan Cruyff: “My vision on sport management is quite simple. I think people with a passion for sport are the best to lead sport organizations”.  At the Johan Cruyff Institute we know that a passion for sport also drives education and development. Our students, from elite athletes to sport and business professionals, have one common goal: to become the next generation of leaders in sport management.

 

The way we bring this vision into action is based on common sense, pragmatism, intuition and optimism. We believe challenges are best faced together, in a team spirit, aiming to be knowledgeable and inspiring others for the benefit of all.

 

More than 6.000 students all over the world have experienced our online, onsite and on campus learning programs in Sport Management, Sport Marketing, Sponsorship, Coaching and Football Business. They are the next generation of leaders ready to manage sport organizations all over the globe.

 

Our international presence now represents 5 Johan Cruyff Institutes (postgraduate and executive education), 3 Johan Cruyff Universities (graduate education) and 5 Johan Cruyff Colleges (vocational training).


LEARNING MODEL

Our learning programs have been designed by sport industry professionals enriched by personal experiences from faculty and students. Our programs are distinctive and tailor made for the specific needs of athletes and sports professionals. The powerful learning experience, our students go through, is boosted by our learning model which is:

- 100% Sports-oriented

- Student-centered

- Based on the principle of ‘Learning by doing‘

- Flexible, diverse and using the latest technologies

- Motivational, communicative and participative

- Adapted to each individual’s workload and availability

DEGREES
Master in Sport Management (in Amsterdam, Barcelona and Online)
Official Master's Degree in Sport Management with the Universitat Autònoma de Barcelona (in Barcelona and Online)
Master in Sport Marketing & Sponsorship (Online)
Master in Football Business (in Mexico City and Lima)
Master in Coaching (in Amsterdam)

Postgraduate Diploma in Sport Management (in Barcelona and Online)
Postgraduate Diploma in Sport Marketing (in Barcelona and Online)
Postgraduate Diploma in Sponsorship (Online)
Postgraduate Diploma in Football Business (Online)

LANGUAGE
Above mentioned study programs are offered in English or Spanish

FACULTY
Our programs are led by sports industry professionals combining teaching, research and professional practice. Through their experience and knowledge, the Johan Cruyff Institute has developed a broad variety of real-life cases, concepts, exercises and study materials for real career development.

ALUMNI & NETWORKING
The Johan Cruyff Institute offers students, alumni, faculty members and network members the opportunity to connect and collaborate, to share their passion for sports and their professional expertise. We promote and facilitate continuous learning. Alumni can develop new skills and realize their full potential. Our vast growing international community is in this sense a large network of personal, social and professional relationships, and its’ influence expands in both sports and business sectors.

RANKING 2016 
#2 Best Online Sport Management Program worldwide & #20 Best On Campus Sport Management Program worldwide (SportBusiness Magazine, June 2016).

Information: http://www.degreesinsports.com/johan-cruyff-institute.asp#sthash.gvsSSJqk.dpuf

Official Master’s Degree in Sport Management (in Barcelona & Online)

The Johan Cruyff Institute and Universitat Autònoma de Barcelona (UAB) collaborate to jointly deliver the Official Master’s Degree in Sport Management linked to the Faculty of Economics and Business of the UAB. This university is ranked the best Spanish university in the 2015-2016-edition of the Times Higher Education World University Rankings, occupying position 146 in the world ranking.

The Official Master’s Degree in Sport Management is a 10-month program that examines the aspects of management applied to sport. The program combines a core of university professors with teaching and research experience, with a set of experts professionally active in their subjects and linked to companies and institutions in the sector.

Modality: Online in English or Spanish, and in Barcelona in Spanish


Master in Sport Management (in Barcelona & Online)

The Master in Sport Management is a 10 month program that delves into the most important aspects of management applied to sport. Classes with expert faculty and closely linked to sport, are combined with Master Classes with exclusive speakers from the world of direction and sport management. In the on campus edition in Barcelona you’ll enjoy outdoor visits (field trips) and a study trip that will enrich the experience you’ll have with your classmates, broadening your network of contacts in the world of sport.

Note that we offer the option of studying the Postgraduate Diploma in Sport Management (32 ECTS) and the Postgraduate Diploma in Sport Marketing (27 ECTS), or you can take modules of the Master separately as specialized courses. This way, you can earn credits towards obtaining this Master degree in a maximum period of 3 years from the start of the first module.

Modality: Online in English or Spanish, and in Barcelona in Spanish


Master in Sport Management (in Amsterdam) - Campus

The Master in Sport Management (10 months, 60 ECTS) of the Johan Cruyff Institute in Amsterdam is tailored for people with a passion for sport who value professional career development in the sports industry. This intensive program is delivered in English and explores the aspects of management applied in sport, where personal development of each student is key.

Johan Cruyff was unique. As a player and a coach he was motivational, intuitive, pragmatic, optimistic, social and curious. His ‘Cruyffian’ statements and approach became well-known all over the world. The Johan Cruyff Institute in Amsterdam brings this ‘Cruyffian vision’ into action in its' study programs. We believe that challenges are best faced together, in a team spirit, aiming to be knowledgeable and inspiring others for the benefit of all.

On completion of the program you will emerge fully prepared to access a wide variety of business opportunities that await in the international sport industry, as managing a company or organization, directing a club or sport facility, or even starting their own company.

Modality: In Amsterdam in English


Master in Sport Marketing & Sponsorship - Online

The Master in Sports Marketing & Sponsorship (13 months, 60 ECTS) will support your personal development as an integral sports marketing and sponsorship professional. It will teach you to apply sports marketing tools to recognize business opportunities, develop strategies in creative industries, anticipate changes, and optimize and analyze information resources judiciously. We deliver this program online in English or Spanish.

Note that we also offer the option of studying the Postgraduate Diploma in Sport Marketing (27 ECTS) and the Postgraduate Diploma in Sponsorship (27 ECTS), or you can take the modules of the Master separately as specialized courses. This way, you can earn credits towards obtaining the Master degree in a maximum period of 3 years from the start of the first module.

Modality: Online in English or Spanish


Master in Football Business (in Mexico & Lima) - Campus

The Master in the Administration of Football (9 months - 200 hours) is a unique study program in Latin America that is entirely focused on the football (soccer) industry. With over 200 graduates linked to a variety of football organizations, this program is the most important educational program in its’ sector.

Modality: in Mexico City and Lima (Peru) in Spanish.


Master in Coaching (in Amsterdam) - Campus

The Master in Coaching (7 months, 280 hours) is based on Johan Cruyff’s vision where coaching is more than the use of tactical and technical knowledge. It is about managing yourself, the players & staff, the team and the environment.

Johan Cruyff was unique. As a player and a coach he was motivational, intuitive, pragmatic, optimistic, social and curious. His ‘Cruyffian’ statements and approach became well-known all over the world. The Johan Cruyff Institute in Amsterdam brings this ‘Cruyffian vision’ into action in its' study programs. We believe that challenges are best faced together, in a team spirit, aiming to be knowledgeable and inspiring others for the benefit of all. 

Your personal background is a base for further development and better understanding of oneself as a coach and/or manager. The principle of coaching is that you then apply this insight knowledge in counseling others.

Modality: Three intensive study weeks in The Netherlands (in May, September & November). The program is complemented with online learning practices.


Postgraduate Diploma in Sport Management (in Barcelona & Online)

The Postgraduate Diploma in Sports Management (9 month, 31 ECTS) delves into the essential aspects of management applied to sport. This program will help you to understand and apply strategic, global and objective vision to the sports industry from a business perspective. You also learn to identify new market opportunities by applying an entrepreneurial spirit and a culture inclined towards innovation in sports organizations.

Classes are delivered by experts that have a close connection with sports. We combine Master Classes with keynote speakers in the field of sports management, and field trips that will enrich your experience, expanding your network of contacts within the world of sports.

Modality: Online in English or Spanish, and in Barcelona in Spanish


Postgraduate Diploma in Sport Marketing (in Barcelona & Online)

The Postgraduate Diploma in Sport Marketing (6 months, 27 ECTS) is a study program that delves into the fundamental aspects of marketing management applied to sport. This study program combines classes by expert faculty with a close connection to sports with conferences from professional keynote speakers from the executive direction and sports management environments. Studying the program will enrich your experiences and will broaden your network of contacts within the world of sport. Note that we also offer the option of studying the modules separately as short, specialized courses. This way, you can earn credits towards obtaining the postgraduate diploma.

Modality: Online in English or Spanish, and in Barcelona in Spanish


Postgraduate Diploma in Sponsorship - Online

The Postgraduate Diploma in Sponsorship (6 months, 27 ECTS) offers the tools and knowledge necessary for your development as a sponsorship and patronage professional in the sports industry. The objective of the program is to develop your skills to acquire an in depth understanding of the areas of sponsorship and patronage. It offers strategic tools and specialized know how of your function in the process of creating value.

The Postgraduate Diploma in Sponsorship is designed to address strategic topics in creative industries, analyze effective product management and develop analytical and decision-making techniques from a global perspective. Note that we also offer the option of studying the modules separately in short, specialized courses. This way, you earn credits towards obtaining this postgraduate diploma.

Modality: Online in English or Spanish.


Postgraduate Diploma in Football Business - Online

Soccer (Football) is quite possibly the most powerful and most popular sport in the world; linking communities, moving emotions and breaking down cultural barriers. Football has also become one of the most profitable industries, with significant economic impact to infrastructure development, sponsorships, TV rights and transfers of players. The training of professionals engaged in football business and administration is key to greater professionalism in the sector.

The Postgraduate Diploma in Football Business (8 months, 30 ECTS) will provide you with the tools and knowledge necessary for your development as a professional in the world of soccer. The main objective of the Postgraduate Diploma in Football Business is to educate you in the proper use of management tools for organizations linked to the industry. You’ll develop abilities to recognize business opportunities, establish strategies, anticipate changes and optimize resources.

Modality: Online in English or Spanish.


Johan Cruyff Institute (headquarters)
General information:
Barcelona
+34 93 4187868

Email: campus@cruyffinstitute.org

For detailed info visit our website

Lisette Schmidt
Amsterdam - Master Programs in Sport Management & Coaching
+31 20 305 33 83
nl@cruyffinstitute.org

Ozana Marginean
Online programs in English
+34 658 579 090
campus@cruyffinstitute.org

Renato Ricci
Peru - Master in Football Business
+51 1 4017789
peru@cruyffinstitute.org

Ricardo Zayas
Mexico City - Master in Football Business
+52 55 3185 1918
mex@cruyffinstitute.org

Roman Pascual
Programs in Barcelona & Online programs in Spanish
+34 682 497 103
campus@cruyffinstitute.org

NameTitleEmployer
Frank van Rooijen Manager Top Sport Amsterdam
Master in Sport Management - "I needed a boost of theoretical knowledge to back up my responsibilities in my job. With the growing professionalism in athlete management and a further growth in major sport events coming to our city, there are more than enough opportunities to use this knowledge! And - equally important - you expand your network, which will be very useful for the rest of my life."
 
Edwin van der Sar Marketing Director Football Club AFC Ajax
Master in Sport Management - "I always kept my eyes open during my sport career. I wanted to know how a deal was achieved with a huge multinational as a shirt sponsor, or how the club was able to reach such large audiences by taking specific actions. The Master in Sports Management was a good fit for these off-the-field interests."
 
Reyes Santa Olalla Former Professional Skier Self Employed
Master in Sport Management - "I started to combine my passion for skiing with other passions: Law and Sports Management. Between competitions, training and coaching, I have been carving my future for the day I’ll be hanging my skis up for good."
 
John Sherratt Sport Coach Canadian University of Dubai
Master in Sport Management - "I chose a Master that would help me progress in my work. I wanted an academic qualification to back up my role in my new job."
 
MemocOchoa Goalkeeper Mexican Selection
Postgraduate Diploma in Football Business - "I would like to continue in the world of football once my career as an active footballer is over. My plan is to be linked to football, either as a coach or manager. I decided to study this online degree in order to be better prepared and face my future outside the field."
 
Craig Foster Football Commentator & Match Analyst Broadcaster Australia
Postgraduate Diploma in Football Business - "The study program was especially valuable to ensure the most up to date capabilities from a management and leadership perspective, and also to develop a greater awareness of management processes and issues facing The Game. I walked out with a tremendous toolbox of knowledge that I didn’t posses a year ago."
 
Barbara de Loor Former Elite Speed Skater Self Employed
Master in Sport Management - "I was very excited about the dynamic and passionate way of teaching. The professors deliberately challenge you all the time. You share a passion for sport with teachers and students."
 
Kate Gentile Founder-Instructor Left Field University
Master in Coaching - "Each session was amazing and brought something new; a new perspective, a different point of view, a personal challenge. I gained an insight into my own patterns and defense mechanisms. I think that I was aware of them before, but never had them so clearly and publicly exposed. I saw how it felt to recognize them without falling into them. This is something that I will continue to work with in my everyday life."
 
James Rowe UEFA A License coach & Assistant-manager Aldershot Town FC
Master in Coaching - "Observing the Handball U19 women’s practice was completely out of the ordinary for me. I saw and felt for myself some of the coach’ passion for the sport, and was surprised by the competitive nature in the practice, and also being welcomed by the head coach and his assistant to exchange some first class philosophies."
 

 
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